It’s why, not how
Design isn’t how your product looks. It’s why it makes your users smile.
Thoughts
Purpose over polish
Not decoration
I don’t use design to prettify. I use it to bring out purpose.
Start with users
Users are the answer
If we’re not building products for users, who are we building them for?
Build what resonates
If your new product doesn’t resonate with users, what’s the point? Make big decisions without them in mind and that risk is on you.
Simple and joined-up
Simplifying complexity
Elegant beats complex every time. Getting there takes work.
End-to-end experiences
The user doesn’t care about your silos and departments.
Teams and value
Design means business
Saving on design is expensive. If you know, you know.
We win as a team
Imagine eleven players on a football field playing eleven different games.
Designing with AI
Speed isn’t the point
AI is changing our lives at the speed of microchips. But humans still matter (for now).
Designers = builders
Like many, I got into this profession because of my love of building. AI just expanded possibilities.
New user experiences
New patterns emerge. Relying on old and trusted ways of doing things means missing out.
Use tools, build tools
New workflows emerge by the day. Being a Figma expert is no longer enough.
The “Why” still matters
If we can build anything, the question that matters most is why users would love it.
A solution looking for a problem
This tech can mean real leaps forward. Only those who solve real user needs will land well.
Orchestrating systems
What really is a product anymore when you can chat with your PDF? My take: stories, systems and services.
